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Více o knize
"Public Relations: A Managerial Perspective" examines the essential role of public relations in organizations, focusing on corporate branding, government relations, and ethical considerations. It emphasizes the importance of managerial support for effective PR strategies, making it a valuable resource for undergraduate and postgraduate students in related fields.
Nákup knihy
Public Relations, Danny Moss, Barbara Desanto
- Jazyk
- Rok vydání
- 2011
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