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Více o knize
"An Introduction to Franchising" provides a thorough overview of franchising from both franchisor and franchisee perspectives. It balances theory with practical guidance, featuring real-life case studies. The book explores financial, legal, and ethical aspects, making it essential for students and aspiring franchise owners.
Nákup knihy
An Introduction to Franchising, Robert Webber
- Jazyk
- Rok vydání
- 2012
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- An Introduction to Franchising
- Jazyk
- anglicky
- Autoři
- Robert Webber
- Vydavatel
- Macmillan Education
- Rok vydání
- 2012
- Vazba
- měkká
- ISBN13
- 9780230361645
- Anotace
- "An Introduction to Franchising" provides a thorough overview of franchising from both franchisor and franchisee perspectives. It balances theory with practical guidance, featuring real-life case studies. The book explores financial, legal, and ethical aspects, making it essential for students and aspiring franchise owners.