Pop Art and the Contest over American Culture

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Focusing on the subversive nature of pop art, this examination situates the movement within the social, cultural, and political upheavals of the 1960s. It highlights how pop art's engagement with mass-cultural imagery challenged existing hierarchies while aligning with marginalized tastes like gay Camp and youth culture. This connection foreshadowed the radical politics emerging later in the decade. Additionally, the critique of consumer culture presented by pop art laid essential groundwork for postmodernist practices, influencing contemporary culture significantly.