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Not Everyone Gets a Trophy. How to Manage Generation Y

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This book explores Generation Y (born 1978-1991) for corporate leaders, debunking myths about their loyalty and work preferences. It emphasizes managing their expectations realistically, understanding their transactional mindset, and prioritizing personal life needs in job roles. Tulgan highlights the importance of aligning job offers with these personal requirements.

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Not Everyone Gets a Trophy. How to Manage Generation Y, Bruce Tulgan

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2009
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