Toolbox for Marketing and Management

Focusing on practical applications, this book equips modern marketing managers with essential tools for strategy design and general management. It covers a broad spectrum of topics, including goal setting, strategic analysis, consumer value models, and budgeting. Emphasizing change management and digital transformation, it provides insights into creating a clear vision and implementing effective processes. This resource is particularly beneficial for professionals and advanced MBA students seeking hands-on techniques and real-life applications in the marketing field.