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An Introduction to Social Media Marketing
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Více o knize
Focusing on a practical approach to social media marketing, this textbook provides a step-by-step guide tailored for students. It combines academic foundations with a hands-on methodology, making it ideal for shorter courses or supplementary reading. The book complements its sister text, Digital Marketing: a Practical Approach, ensuring a comprehensive understanding of the subject.
Nákup knihy
An Introduction to Social Media Marketing, Alan Charlesworth
- Jazyk
- Rok vydání
- 2014
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- An Introduction to Social Media Marketing
- Jazyk
- anglicky
- Autoři
- Alan Charlesworth
- Vydavatel
- Taylor & Francis
- Rok vydání
- 2014
- Vazba
- pevná
- Počet stran
- 250
- ISBN13
- 9780415856164
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on a practical approach to social media marketing, this textbook provides a step-by-step guide tailored for students. It combines academic foundations with a hands-on methodology, making it ideal for shorter courses or supplementary reading. The book complements its sister text, Digital Marketing: a Practical Approach, ensuring a comprehensive understanding of the subject.