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Marketing Research for Non-profit, Community and Creative Organizations

Parametry

Počet stran
286 stránek
Čas čtení
11 hodin

Více o knize

Focusing on research methods tailored for the non-profit sector, this guide provides practical insights for organizations aiming to achieve their goals. It educates readers on leveraging research to enhance their operations and offers detailed instructions on various techniques, such as focus groups, interviews, and surveys. The book emphasizes how to analyze findings to improve products, identify target audiences, and create effective promotional strategies, making it an essential resource for community and creative organizations.

Vydání

Nákup knihy

Marketing Research for Non-profit, Community and Creative Organizations, Bonita Kolb

Jazyk
Rok vydání
2016
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