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Více o knize
Key decision makers in various markets rely on communities of influencers to navigate complex purchasing decisions. This book explores the transformative power of influencer marketing, highlighting its significance as a cutting-edge strategy for professionals looking to enhance their marketing approaches. By understanding the dynamics of these communities, marketers can effectively engage with influencers to drive decision-making processes and mitigate risks associated with major purchases.
Nákup knihy
Influencer Marketing, Duncan Brown, Nick Hayes
- Jazyk
- Rok vydání
- 2016
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Influencer Marketing
- Jazyk
- anglicky
- Autoři
- Duncan Brown, Nick Hayes
- Vydavatel
- Routledge
- Vydavatel
- 2016
- Vazba
- pevná
- Počet stran
- 250
- ISBN13
- 9781138144705
- Kategorie
- Podnikání a ekonomie
- Anotace
- Key decision makers in various markets rely on communities of influencers to navigate complex purchasing decisions. This book explores the transformative power of influencer marketing, highlighting its significance as a cutting-edge strategy for professionals looking to enhance their marketing approaches. By understanding the dynamics of these communities, marketers can effectively engage with influencers to drive decision-making processes and mitigate risks associated with major purchases.