Clarence Saunders and the Founding of Piggly Wiggly:: The Rise & Fall of a Memphis Maverick

The narrative chronicles the transformative journey of Clarence Saunders, who revolutionized grocery shopping by founding Piggly Wiggly in 1916, introducing the self-service model that reshaped the industry. His innovative vision led to rapid franchise expansion and substantial wealth, culminating in the construction of his extravagant mansion, Pink Palace. However, despite his initial success, Saunders faced bankruptcy and struggled to replicate his achievements in subsequent ventures. Historian Mike Freeman delves into Saunders' life, highlighting his impact on retail and the complexities of his legacy.