Media, Organizations and Identity

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Exploring the intricate connections between media and organizations, this volume delves into three key dimensions: Media as Business, Media in Business, and Business in the Media. It highlights how mass media, including press and television, plays a crucial role in shaping corporate identity and enhancing business reputation. By providing a fresh perspective, the book examines the dynamic interplay between these elements, offering insights into their impact on corporate image and the broader business landscape.