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Disruptive Innovation A Strategy for New Product Development?

Can disruptive innovation, when used as a strategy in the development of new products guarantee success?

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Tom Page

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Počet stran: 64 stránek
Čas čtení: 3 hodiny

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Focusing on the impact of disruptive innovations, this study explores how they can transform markets more significantly than sustaining innovations. It examines two primary methods of disruption: radical technological advancements and alternative benefits that compromise traditional performance. By analyzing performance attributes and consumer perceptions, the research seeks to determine if leveraging disruptive innovation as a strategy in new product development can reliably lead to success.

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Disruptive Innovation A Strategy for New Product Development?, Tom Page

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Rok vydání: 2010
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Titul: Disruptive Innovation A Strategy for New Product Development?
Podtitul: Can disruptive innovation, when used as a strategy in the development of new products guarantee success?
Jazyk: anglicky
Autoři: Tom Page
Vydavatel: LAP LAMBERT Academic Publishing
Rok vydání: 2010
Vazba: měkká
Počet stran: 64
ISBN13: 9783838331355
Štítky: Podnikání a ekonomie
Anotace: Focusing on the impact of disruptive innovations, this study explores how they can transform markets more significantly than sustaining innovations. It examines two primary methods of disruption: radical technological advancements and alternative benefits that compromise traditional performance. By analyzing performance attributes and consumer perceptions, the research seeks to determine if leveraging disruptive innovation as a strategy in new product development can reliably lead to success.