Sensemaking and organizational identities in M&A

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Focusing on the evolution of organizational identity, this work emphasizes the interplay between intentional management and social negotiation. It advocates for the use of cognitive maps to better understand and guide this complex process. Key findings highlight the importance of deliberately managing organizational identity, especially in the context of post-merger integration, and recognizing that its evolution is fundamentally a social negotiation and sensemaking endeavor. The qualitative approach offers insights despite limitations in generalization.