Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices (Paperback)

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Focusing on environmental stewardship, the book offers practical strategies for businesses to enhance their green initiatives while boosting revenue and efficiency. Dr. Eric Olson draws from his IBM experience to present a comprehensive framework for formulating green strategies, supported by case studies that highlight potential benefits. He outlines methodologies for operational efficiency, waste reduction, and introduces innovative technologies for sustainability. Additionally, Olson explores future trends that will elevate the importance of green business practices.