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Party Political Campaigning in Britain since 1945
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The book offers a detailed examination of the evolution of electioneering in Britain since 1945, highlighting the sophistication and professionalism that have emerged in political campaign techniques. It presents a thematic analysis of various elements of election strategies, including agenda setting and negative campaigning. Drawing on interviews with key participants and extensive research in party archives, it provides a comprehensive and engaging overview of the dramatic transformation in the political landscape.
Nákup knihy
From Soapbox to Soundbite, M. Rosenbaum
- Jazyk
- Rok vydání
- 1997
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2021 2022 2023
Navrhnout úpravu
- Titul
- From Soapbox to Soundbite
- Podtitul
- Party Political Campaigning in Britain since 1945
- Jazyk
- anglicky
- Autoři
- M. Rosenbaum
- Vydavatel
- Palgrave Macmillan UK
- Rok vydání
- 1997
- Vazba
- měkká
- Počet stran
- 328
- ISBN13
- 9780333619452
- Kategorie
- Politologie / Politika
- Anotace
- The book offers a detailed examination of the evolution of electioneering in Britain since 1945, highlighting the sophistication and professionalism that have emerged in political campaign techniques. It presents a thematic analysis of various elements of election strategies, including agenda setting and negative campaigning. Drawing on interviews with key participants and extensive research in party archives, it provides a comprehensive and engaging overview of the dramatic transformation in the political landscape.