Privacy-Enhanced Business

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Exploring the growing concern over online privacy, the book delves into the legislative landscape shaping consumer protection in Europe and the U.S. Frye outlines the privacy interests of Internet users and examines potential corporate responses to evolving laws. By presenting a balanced view of corporate responsibilities without bias, he offers crucial insights for executives in marketing and sales, as well as valuable information for academics and graduate students. This timely work serves as both an advisory and a warning regarding the implications of privacy legislation.