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The Internationalization Strategy of PUMA SE

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Více o knize

Focusing on the internationalization strategy of PUMA SE, this seminar paper analyzes the company's approach to entering foreign markets. It begins with essential terminology and outlines relevant internationalization strategies. The history and development of PUMA are explored, leading to a detailed five forces analysis. The main section evaluates PUMA's strategic decisions regarding global expansion, while the conclusion offers a critical appraisal of the insights gained throughout the study.

Parametry

ISBN
9783346561459
Nakladatelství
GRIN Verlag

Kategorie

Varianta knihy

2022, měkká

Nákup knihy

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