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Pricing Perspectives

Marketing and Management Implications of New Theories and Applications

Autoři

Florian Siems

Hodnocení knihy

4,0(1)Ohodnotit

Parametry

230 stránek
9 hodin čtení

Pedagogika
Podnikání a ekonomie

Více o knize

Dynamic pricing strategies are rapidly evolving, driven by smarter buyers and innovative tactics. This book explores the latest developments in the pricing landscape, offering fresh insights and perspectives that can help businesses adapt to these changes. It emphasizes the importance of understanding market trends and consumer behavior to optimize pricing strategies effectively.