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Více o knize
Understanding branding is crucial for the 25,000 marketing students in the UK, as it directly influences the success of major global brands in various markets. This book delves into the mechanics of branding, equipping students with essential knowledge to navigate and comprehend the complexities of their field effectively.
Nákup knihy
From Brand Vision to Brand Evaluation, Leslie De Chernatony
- Jazyk
- Rok vydání
- 2015
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- From Brand Vision to Brand Evaluation
- Jazyk
- anglicky
- Autoři
- Leslie De Chernatony
- Vydavatel
- Taylor & Francis Ltd (Sales)
- Rok vydání
- 2015
- Vazba
- pevná
- Počet stran
- 376
- ISBN13
- 9781138128583
- Kategorie
- Podnikání a ekonomie
- Anotace
- Understanding branding is crucial for the 25,000 marketing students in the UK, as it directly influences the success of major global brands in various markets. This book delves into the mechanics of branding, equipping students with essential knowledge to navigate and comprehend the complexities of their field effectively.