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Advertising International
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260 stránek
Více o knize
The book explores the significant transformations in the advertising industry over the past two decades, highlighting the rise of international conglomerates and the expansion of agencies into areas such as public relations and media buying. It provides insights into how these developments have reshaped the landscape of advertising, reflecting on the implications for both the industry and its practitioners.
Varianta knihy
2017, pevná
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