Fundamental Success Factors for Online Shops

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The study examines the challenges faced by German e-commerce, highlighting a significant revenue growth juxtaposed with intense competition and frequent shop closures. It aims to identify key characteristics that online shops must possess to attract consumers. Through a survey, the author explores two main research questions: the potential choice criteria from the consumer's perspective and the most critical factors contributing to the success of online shops. This investigation seeks to provide insights for improving consumer motivation and shop viability in a competitive market.