The Geek Way

The book explores the transformative impact of a new business mindset driven by engineers and innovators, challenging traditional hierarchical structures. It highlights how a trial-and-error approach, egalitarianism, and evidence-based decision-making are reshaping companies. Drawing on contemporary research in psychology and economics, along with insights from modern 'geek' leaders, the author presents a compelling case for this radical shift in business practices. This evolution promises to redefine success in the contemporary landscape, marking the dawn of a new era.