Historicising Transmedia Storytelling

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The book explores the evolution of transmedia storytelling by analyzing the storyworlds of iconic characters like The Wizard of Oz, Tarzan, and Superman. It highlights how advancements in advertising, licensing, and government policies throughout the twentieth century contributed to the establishment of these interconnected narratives, showcasing the interplay between media and cultural phenomena. Through this lens, it uncovers the historical context that shaped the way stories are told and experienced across various platforms.