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Více o knize
Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.
Nákup knihy
Marketing Metrics, Christina Inge
- Jazyk
- Rok vydání
- 2022
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- (pevná)
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