Knihu momentálně nemáme skladem
Parametry
- Počet stran
- 244 stránek
- Čas čtení
- 9 hodin
Více o knize
The author explores the evolving discourse surrounding interactivity in modern advertising, public relations, and guerrilla marketing. He introduces a groundbreaking theory of marketing communication that views persuasion as an ongoing negotiation among systems that create distinctions. This approach challenges traditional notions of marketing by emphasizing the fluidity and complexity of communication strategies in contemporary contexts.
Nákup knihy
Interactive Marketing, Christopher Miles
- Jazyk
- Rok vydání
- 2010
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Interactive Marketing
- Podtitul
- Revolution or Rhetoric?
- Jazyk
- anglicky
- Autoři
- Christopher Miles
- Vydavatel
- Routledge
- Vydavatel
- 2010
- Vazba
- pevná
- Počet stran
- 244
- ISBN13
- 9780415801713
- Kategorie
- Stará reklama, Společenské vědy, Podnikání a ekonomie
- Anotace
- The author explores the evolving discourse surrounding interactivity in modern advertising, public relations, and guerrilla marketing. He introduces a groundbreaking theory of marketing communication that views persuasion as an ongoing negotiation among systems that create distinctions. This approach challenges traditional notions of marketing by emphasizing the fluidity and complexity of communication strategies in contemporary contexts.