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FUTURE OF MEN
Autoři
Více o knize
Focusing on the evolving definition of masculinity, the book examines significant demographic changes and their effects, such as the rise of stay-at-home dads and the resurgence of traditional masculinity. Drawing from their expertise in advertising, the authors analyze how social, biological, and economic factors shape male identity. They provide insights into various industries, including automobiles and cosmetics, offering strategies to effectively engage with the male consumer market.
Nákup knihy
FUTURE OF MEN, Marian Salzman
- Jazyk
- Rok vydání
- 2006
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- FUTURE OF MEN
- Jazyk
- anglicky
- Autoři
- Marian Salzman
- Vydavatel
- St. Martin's Griffin
- Rok vydání
- 2006
- Vazba
- měkká
- Počet stran
- 256
- ISBN13
- 9781403975485
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the evolving definition of masculinity, the book examines significant demographic changes and their effects, such as the rise of stay-at-home dads and the resurgence of traditional masculinity. Drawing from their expertise in advertising, the authors analyze how social, biological, and economic factors shape male identity. They provide insights into various industries, including automobiles and cosmetics, offering strategies to effectively engage with the male consumer market.