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FUTURE OF MEN

Autoři

Marian Salzman

Hodnocení knihy

3,3(4)Ohodnotit

Parametry

Počet stran: 256 stránek
Čas čtení: 9 hodin

Naučná literatura

Více o knize

Focusing on the evolving definition of masculinity, the book examines significant demographic changes and their effects, such as the rise of stay-at-home dads and the resurgence of traditional masculinity. Drawing from their expertise in advertising, the authors analyze how social, biological, and economic factors shape male identity. They provide insights into various industries, including automobiles and cosmetics, offering strategies to effectively engage with the male consumer market.

Nákup knihy

FUTURE OF MEN, Marian Salzman

Jazyk
Rok vydání: 2006
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Doručení

Platební metody

3,3

Dobrá

4 Hodnocení

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Titul: FUTURE OF MEN
Jazyk: anglicky
Autoři: Marian Salzman
Vydavatel: St. Martin's Griffin
Rok vydání: 2006
Vazba: měkká
Počet stran: 256
ISBN13: 9781403975485
Štítky: Naučná literatura
Hodnocení: 3,25 z 5
Anotace: Focusing on the evolving definition of masculinity, the book examines significant demographic changes and their effects, such as the rise of stay-at-home dads and the resurgence of traditional masculinity. Drawing from their expertise in advertising, the authors analyze how social, biological, and economic factors shape male identity. They provide insights into various industries, including automobiles and cosmetics, offering strategies to effectively engage with the male consumer market.