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Exploring the Field of Business Model Innovation

New Theoretical Perspectives

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Počet stran
118 stránek
Čas čtení
5 hodin

Více o knize

The book offers an extensive literature review of Business Model Innovation (BMI), examining 50 management theories to provide fresh insights into this emerging field. It highlights that research on BMI is still developing, revealing its significance beyond being merely a subset of strategy or innovation studies. This analysis aims to deepen understanding of BMI and its implications for management practices.

Nákup knihy

Exploring the Field of Business Model Innovation, Oliver Gassmann, Karolin Frankenberger, Roman Sauer

Jazyk
Rok vydání
2016
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