Media and Digital Management

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Focusing on the essentials of media management, this foundational volume is tailored for college students and aspiring professionals in the media and digital sectors. It distills key business school concepts into accessible insights, emphasizing creativity, innovation, and performance. The book covers major management functions without technical jargon, making it an ideal resource for understanding the dynamics of media, media-tech, and digital industries. Each chapter provides practical applications of management principles relevant to this evolving field.