Building Dragons: Digital Transformation in the Experience Economy

Transforming a business into a dragon involves adopting an agile mindset that fosters innovation and resilience in disruptive environments. Unlike unicorns, dragons focus on purposeful reinvention and sustainable success, leveraging their startup mentality for long-term profitability. This guide offers insights on identifying market trends, enhancing consumer experiences, and embracing key technologies for competitiveness. It emphasizes leadership's role in cultural change and provides strategies for organizations to adapt and thrive amidst disruption, featuring insights from industry leaders like SAP and IBM.