Customer Relationship Management in the Airline Industry

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Focusing on consumer behavior as a critical factor for success in the airline industry, this seminar paper examines key questions related to this topic using Aer Lingus as a case study. It provides insights into understanding customer preferences and habits, culminating in a strategic plan for implementing a relationship marketing program. The analysis, rooted in business economics and customer relationship management, aims to enhance customer engagement and loyalty within the airline sector.