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Focusing on consumer behavior as a critical factor for success in the airline industry, this seminar paper examines key questions related to this topic using Aer Lingus as a case study. It provides insights into understanding customer preferences and habits, culminating in a strategic plan for implementing a relationship marketing program. The analysis, rooted in business economics and customer relationship management, aims to enhance customer engagement and loyalty within the airline sector.
Nákup knihy
Customer Relationship Management in the Airline Industry, Volker Schmid
- Jazyk
- Rok vydání
- 2011
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Customer Relationship Management in the Airline Industry
- Jazyk
- anglicky
- Autoři
- Volker Schmid
- Vydavatel
- GRIN Verlag
- Rok vydání
- 2011
- Vazba
- měkká
- ISBN13
- 9783640914487
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on consumer behavior as a critical factor for success in the airline industry, this seminar paper examines key questions related to this topic using Aer Lingus as a case study. It provides insights into understanding customer preferences and habits, culminating in a strategic plan for implementing a relationship marketing program. The analysis, rooted in business economics and customer relationship management, aims to enhance customer engagement and loyalty within the airline sector.