Does neuromarketing trick your brain? An introduction to the ethics of neuromarketing

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Recent advancements in understanding the human brain have revived interest in the subconscious, particularly its influence on decision-making and consumer behavior. Gary Zaltman's research highlights the significance of subliminal motivations in purchase decisions. By reframing the subconscious as "the implicit," this essay explores its role in shaping approximately 95% of our thoughts, emphasizing its importance to neuroscientists, neuroeconomists, and neuromarketers alike. The work reflects a growing recognition of the subconscious in communications and marketing strategies.