The Man Nobody Knows

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Reimagining Jesus as a pioneering advertising executive, Bruce Barton's 1925 work presents Him as a savvy leader who transformed ordinary individuals into a powerful organization. This portrayal aligns with the dynamic culture of the Roaring Twenties, emphasizing business acumen over traditional religious narratives. Richard M. Fried's introduction further delves into the book's reflections on the era's societal values and its impact on contemporary thought, making it a significant cultural commentary of its time.