Doing Business in the New China Doing Business in the New China

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Focusing on the complexities of China's economy, this handbook offers invaluable insights for foreign investors and entrepreneurs. It delves into the cultural nuances that influence business practices, highlighting the importance of understanding regional and income-based distinctions among consumers. The author emphasizes that traditional Western market segmentation approaches may not be effective in China. Success in this market requires patience and a deep comprehension of its dynamics, rather than a quick profit mindset.