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Parametry
- Počet stran
- 214 stránek
- Čas čtení
- 8 hodin
Více o knize
Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and artificial intelligence in marketing. It offers a comprehensive review of essential issues, research, and concepts, making it a vital resource for understanding consumer behavior in today’s rapidly evolving landscape. The second edition updates key insights to help navigate the complexities of contemporary marketing strategies.
Nákup knihy
Consumer Behaviour and Analytics, Andrew Smith
- Jazyk
- Rok vydání
- 2023
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Consumer Behaviour and Analytics
- Jazyk
- anglicky
- Autoři
- Andrew Smith
- Vydavatel
- Taylor & Francis Ltd
- Rok vydání
- 2023
- Vazba
- měkká
- Počet stran
- 214
- ISBN13
- 9781032388342
- Anotace
- Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and artificial intelligence in marketing. It offers a comprehensive review of essential issues, research, and concepts, making it a vital resource for understanding consumer behavior in today’s rapidly evolving landscape. The second edition updates key insights to help navigate the complexities of contemporary marketing strategies.