Paradise Promoted: The Booster Campaign That Created Los Angeles, 1870-1930

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Focusing on the transformative period from 1870 to 1930, this book delves into how boosters turned Los Angeles into a major metropolis through an unprecedented promotional campaign. With over 250 photographs and rare ephemera, it captures the absurdity and exaggeration employed to entice Americans to leave their homes for this burgeoning city. Highlighting the relentless efforts of figures like G.W. Burton, it documents the unique and bizarre tactics used to market Los Angeles as "the fairest daughter among the sisterhood of cities."