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Více o knize
The book explores how alliances shape the behavior and performance of modern firms, focusing on the concept of 'network resources' that emerge from these relationships. Ranjay Gulati analyzes how successful companies effectively manage these resources and their impact on strategic decisions, resource access, and the overall legitimacy of the firm in the marketplace.
Nákup knihy
Managing Network Resources, Ranjay Gulati
- Jazyk
- Rok vydání
- 2007
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Doručení
Platební metody
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