The Hard Sell

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The book offers an in-depth ethnographic study of the social dynamics within direct selling organizations, focusing on two home improvement companies. It explores the intricacies of selling products like fitted kitchens and double glazing, while also contributing to broader sociological discussions about trust and interpersonal interactions within these settings. Through lively insights, the author sheds light on the often-overlooked aspects of direct selling, making it a valuable resource for understanding this unique industry.