Knihu momentálně nemáme skladem
Více o knize
The book critically examines the strategies employed by advertising agencies and corporate marketing teams to target the youth market. It explores the sophisticated techniques and branding methods utilized to influence young consumers, shedding light on the manipulative aspects of modern advertising. Through this analysis, the author highlights the implications of these practices on youth culture and consumer behavior.
Nákup knihy
Unmarketable, Anne Elizabeth Moore
- Jazyk
- Rok vydání
- 2007
- product-detail.submit-box.info.binding
- (měkká)
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Unmarketable
- Podtitul
- Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity
- Jazyk
- anglicky
- Autoři
- Anne Elizabeth Moore
- Vydavatel
- New Press
- Rok vydání
- 2007
- Vazba
- měkká
- Počet stran
- 272
- ISBN13
- 9781595581686
- Kategorie
- Stará reklama
- Anotace
- The book critically examines the strategies employed by advertising agencies and corporate marketing teams to target the youth market. It explores the sophisticated techniques and branding methods utilized to influence young consumers, shedding light on the manipulative aspects of modern advertising. Through this analysis, the author highlights the implications of these practices on youth culture and consumer behavior.