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Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

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272 stránek

Více o knize

The book critically examines the strategies employed by advertising agencies and corporate marketing teams to target the youth market. It explores the sophisticated techniques and branding methods utilized to influence young consumers, shedding light on the manipulative aspects of modern advertising. Through this analysis, the author highlights the implications of these practices on youth culture and consumer behavior.

Parametry

ISBN
9781595581686
Nakladatelství
New Press

Kategorie

Varianta knihy

2007, měkká

Nákup knihy

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