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Více o knize
Focusing on intangible resource management, this volume offers a unique and cohesive perspective on how these resources contribute to gaining a competitive edge in the marketplace. It evaluates various intangible assets and their strategic importance, making it a valuable resource for understanding their role in business success.
Nákup knihy
The Management of Intangibles, Ahmed Bounfour
- Jazyk
- Rok vydání
- 2007
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