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The Belief Economy

How to Give a Damn, Stop Selling, and Create Buy-In

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Počet stran
210 stránek
Čas čtení
8 hodin

Více o knize

The Belief Economy emphasizes the importance of aligning your brand with the values and concerns of socially conscious consumers. It advocates for a deeper connection that goes beyond traditional sales tactics, encouraging businesses to address real-life problems and stand for meaningful beliefs. This approach aims to resonate with the next generation of customers, fostering passionate engagement and loyalty by genuinely caring about their needs and perspectives.

Nákup knihy

The Belief Economy, David Baldwin

Jazyk
Rok vydání
2017
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