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Více o knize
Exploring the effects of globalization, digitization, and customization, this revised edition delves into the evolving landscape of information marketing. It introduces new topics and shifts focus to address both practical and theoretical marketing perspectives relevant to the information services sector. With its unique insights, the book is essential for professionals and students in fields like information management, library studies, business information, marketing, e-commerce, and communication studies.
Nákup knihy
Information Marketing, Jennifer Rowley
- Jazyk
- Rok vydání
- 2006
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Information Marketing
- Jazyk
- anglicky
- Autoři
- Jennifer Rowley
- Vydavatel
- Taylor & Francis Ltd (Sales)
- Rok vydání
- 2006
- Vazba
- pevná
- Počet stran
- 244
- ISBN13
- 9780754644132
- Kategorie
- Encyklopedie
- Anotace
- Exploring the effects of globalization, digitization, and customization, this revised edition delves into the evolving landscape of information marketing. It introduces new topics and shifts focus to address both practical and theoretical marketing perspectives relevant to the information services sector. With its unique insights, the book is essential for professionals and students in fields like information management, library studies, business information, marketing, e-commerce, and communication studies.