Developing Compelling Business Models for Long-haul Airline Operation

Více o knize

Focusing on the airline industry, this book provides a comprehensive introduction to its unique characteristics. It includes a literature review, analysis of trends, and existing business models, culminating in a developed blueprint. Through exploratory research using a stakeholder approach, the blueprint is reengineered into a robust business model specifically for long-haul airlines. Readers gain valuable insights into current industry practices while also learning how to create innovative business models, supported by extensive operational and financial data.