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Business Ecosystems in China

Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco

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172 stránek

Více o knize

Focusing on Alibaba's evolution, the book compares its business ecosystem with those of Baidu, Tencent, Xiaomi, and LeEco. It explores their rapid growth over two decades through strategies like investment, acquisition, and innovation. The insights provided aim to guide corporate executives and professionals in navigating and disrupting markets. Additionally, it serves as a comparative study for researchers and students, offering valuable perspectives on Chinese business practices and management strategies.

Parametry

ISBN
9781138630956
Nakladatelství
Routledge

Kategorie

Varianta knihy

2017, měkká

Nákup knihy

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