Transforming Images

The book explores the pervasive theme of self-transformation in contemporary society, highlighting how various media—such as shopping, makeover shows, online diets, and health campaigns—shape perceptions of the body. It examines how these images create a sense of urgency for personal change, positioning transformation as essential for achieving a better future. By analyzing these cultural screens, the work reveals the interconnectedness of self-image and societal expectations in the quest for improvement and fulfillment.