Internationalization of SMEs exemplified for software companies

Více o knize

Globalization has significantly transformed the business landscape, creating new production and sales opportunities for companies beyond local borders. This seminar paper explores the internationalization motives of small and medium-sized enterprises (SMEs), highlighting their similarities with larger corporations. Key factors driving this trend include the pursuit of additional market opportunities and the potential for increased sales of established products in foreign markets. The analysis reflects on the implications of these changes for SMEs in today's economy.