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Knowledge-Based Marketing
The 21st Century Competitive Edge
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Více o knize
Focusing on the integration of knowledge within marketing management, this book illustrates how leveraging information can strengthen and optimize marketing strategies in organizations. It emphasizes the importance of understanding and applying knowledge to improve decision-making and drive organizational success.
Nákup knihy
Knowledge-Based Marketing, Ian Chaston
- Jazyk
- Rok vydání
- 2004
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Knowledge-Based Marketing
- Podtitul
- The 21st Century Competitive Edge
- Jazyk
- anglicky
- Autoři
- Ian Chaston
- Vydavatel
- SAGE Publications Ltd
- Rok vydání
- 2004
- Vazba
- měkká
- Počet stran
- 288
- ISBN13
- 9781412900034
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the integration of knowledge within marketing management, this book illustrates how leveraging information can strengthen and optimize marketing strategies in organizations. It emphasizes the importance of understanding and applying knowledge to improve decision-making and drive organizational success.