Managing Gender

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The book explores the intersection of gender, sexuality, and power in sports, specifically focusing on the implementation of affirmative action programs for women in Australia, Canada, and New Zealand. Through in-depth interviews with over one hundred managers, it reveals how these initiatives are often marginalized or trivialized within the dominant corporate and masculinist cultures of sports organizations, media, and government. The analysis is enriched with vivid examples from popular press, highlighting the challenges faced in promoting gender equity in sports.