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Marketing Strategy
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Více o knize
Focusing on the three Cs—customers, competition, and changing market trends—this essential marketing text provides a centrist approach to fundamental theories while incorporating real-world business examples. Updated and revised to reflect the rapid changes in the business landscape since its first release in 1991, it offers clear and focused language tailored for both business students and professionals, making it a valuable resource for understanding contemporary marketing dynamics.
Nákup knihy
Marketing Strategy, Steven P. Schnaars
- Jazyk
- Rok vydání
- 1997
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Marketing Strategy
- Jazyk
- anglicky
- Autoři
- Steven P. Schnaars
- Vydavatel
- Simon & Schuster
- Rok vydání
- 1997
- Vazba
- měkká
- Počet stran
- 240
- ISBN13
- 9780684831916
- Kategorie
- Stará reklama, Podnikání a ekonomie
- Anotace
- Focusing on the three Cs—customers, competition, and changing market trends—this essential marketing text provides a centrist approach to fundamental theories while incorporating real-world business examples. Updated and revised to reflect the rapid changes in the business landscape since its first release in 1991, it offers clear and focused language tailored for both business students and professionals, making it a valuable resource for understanding contemporary marketing dynamics.