SWOT Analysis. Idea, Methodology And A Practical Approach.

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Strategic planning is essential for companies to maintain competitiveness in a rapidly changing market. This research paper explores the interplay between offline and online marketing strategies, emphasizing the importance of adapting to strong competition. It highlights how businesses can leverage effective marketing approaches to navigate market dynamics and ensure long-term success. The work, graded highly at the University of Applied Sciences Berlin, provides valuable insights for understanding contemporary marketing practices.