From Satellite to Single Market

Více o knize

Focusing on the development of public service television, the book examines its impact on creating a pan-European cultural identity. Through extensive primary research and interviews, it details the evolution of a public service satellite network supported by the European Union and its eventual partnership with Rupert Murdoch's Sky network. The analysis of significant European programs highlights the interplay between public service broadcasting and commercial interests in shaping media landscapes across Europe.